NTT Research Brings ‘Viral’ & ‘Digital Doppelgänger’ to Television

This month, NTT Research made its debut on television with two commercials exploring the value of foundational research as a cornerstone of NTT’s innovation mission. In “Viral,” we tell the story of how decades of basic research into respiratory viruses enabled the rapid development of a vaccine against the coronavirus—and posits that today’s basic research …

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