To sell us more goods and services, the algorithms of Google, Facebook and Amazon exhaustively parse our digital footprints. There’s nothing intrinsically wrong with companies seeking to better understand their customers. However, over the past 20 years the practice of analyzing user data hasn’t advanced much beyond serving the business models of these tech giants. That could be about to change. Scientists at NTT Research are working on an advanced type of cryptography that enables businesses to perform aggregate data analysis on user data — without infringing upon individual privacy rights. DEEP TECH NEWS: Respecting individual rights by using ‘privacy preserving aggregate statistics’ | The Last Watchdog